As a small business owner, I know how important it is to make a good first impression on clients, and in some ways it’s even more important to make an excellent impression on prospective clients! This is something that H4Photo can help you with by providing a lifestyle shoot with a focus on your business!
I literally just got off the phone with a client who wants to send the right message to his prospective clients. He is a medical professional so immediately, I thought of the following words: professional, approachable, trustworthy, kind, responsible, friendly, caring, competent etc., you get the picture, no pun intended! It’s important that his patients-to-be can tell this much about him by just looking at his website.
It’s not what, it’s YOU!
I read an article last week about how important it is to share a little of the person behind the business. Very often, the reason why someone frequents a business, is not because of what they sell, or the service they provide but rather who is selling to them, or providing that service. As business owners, we are woven into the threads of our business and for us, it’s not a job but a way of life. So, we give it everything we’ve got, throw our hearts and souls into it and know, that if we could just get to talk to prospective clients about our business, our passion, our ‘baby’, we’d sign them up as clients for life!
We all know that word of mouth advertising is king, but it takes a while to get to the point where most of our business comes from referrals. For me personally, that took 4 years!
My client Amanda, has a dog walking and boarding business in the New Forest, called Forest Strollers. Amanda has a certification in Canine Studies and is qualified to do CPR on dogs. She has a lovely comfy van to pick up her client’s dogs for their walks and Amanda charges a very fair price. Forest Strollers even has amazing testimonials! These are all verifiable facts, but what you couldn’t possibly know about Amanda, is how much she loves dogs and how much they love her back.
That’s where the benefit of a lifestyle shoot becomes very clear. I spent a couple of walks with Amanda, in two different locations, and photographed her interacting with the dogs in her care. Even my little Bella went along for the walks and I have to say that since then, Bella loves Amanda. She respects, and listens to her and trusts her completely! I photographed the process of what Amanda’s business is, how she creates the end result which is a happy, content, well exercised dog!
What I tried to do during the time that we spent together is capture that personality and zest for life that Amanda has. The positive, happy energy of the dogs is evident in the pictures too. Hopefully, when people go looking on the Forest Strollers website, the pictures will tell the story and fill in the gaps for the people who haven’t met Amanda yet! Here are a few images from our session together –